Applause Entertainment to invest up to Rs 4,000 crore across verticals: Sameer Nair, CEO

“We are ready to back the right stories. So far, we have invested and reinvested close to Rs 400 crore in the last three years, and I anticipate this number to go up by 10X in the next 3-4 years,” Sameer Nair, CEO of Applause Entertainment, told ET. “It will be a mix of fresh and re-investment.”

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