Lack of digital measurement is industry’s collective failure: DAN’s Ashish Bhasin

Bhasin, who is also the chairman of Dentsu Aegis Network India, was elevated to the APAC role in September this year. Measurement is one big area of his concern, Bhasin told ET. “It surprises me that for an industry where everybody is talking digital, we haven’t yet agreed on a common currency or metrics.”

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